Workshop Course: ‘Soft Selling’ for Success

Effective selling strategies and techniques for ‘non-sales’ personnel

Who will benefit

Directors, senior managers and consultants with little or limited sales experience

What you can gain

· Short, effective and entertaining introduction to selling
· Powerful sales techniques you can use immediately
· Interactive workshop to address your current needs

Programme Outline

· The 7 key steps in the selling process
· How to find new clients and customers
· Gaining rapport instantly
· Identifying your ‘unique offering’
· The 2 questions that reveal what clients really want
· Turning ‘sales objections’ into ‘reasons to buy’
· The 4 ready sources for referrals
· Planning for success, today

Speaker

Patrick Rea, Chartered Marketer, has over 20 years experience in training, planning and implementing marketing strategies for a range of organisations - from start-ups to major multinationals as well as public sector bodies. He is the developer of Sales Process Engineering ©, to model, align and measure sales and marketing processes, systems and resources to optimise ROI. He is marketing consultant to the current CBI Entrepreneur of the Year. Consultancy clients have included Barclays Bank, the Police, Global Knowledge, Bird & Bird and the Police. A director of Rea-TMA marketing consultancy, Patrick Rea is a conference speaker and member of the City of London Marketors’ Guild.