Strategic sales and marketing: an integrated, systematic, transparent and measurable process

Who will benefit

Directors and senior managers with responsibility for marketing, sales or business development

What you can gain

· Understanding of sales-marketing as a systematic, integrated process
· Training in setting up your own sales process framework
· Full documentation

Programme Outline

· The key stages in sales process
· Marketing planning
· Account planning
· Opportunity review
· Qualification
· Build a solution
· Proposing
· Contracting
· Documenting the process

Speaker

Patrick Rea, Chartered Marketer, has over 20 years experience in training, planning and implementing marketing strategies for a range of organisations - from start-ups to major multinationals as well as public sector bodies. He is the developer of Sales Process Engineering ©, to model, align and measure sales and marketing processes, systems and resources to optimise ROI. He is marketing consultant to the current CBI Entrepreneur of the Year. Consultancy clients have included Barclays Bank, the Police, Global Knowledge, Bird & Bird and the Police. A director of Rea-TMA marketing consultancy, Patrick Rea is a conference speaker and member of the City of London Marketors’ Guild