How to maximise marketing ROI (Return on Investment) through ‘dynamic’ budgeting and planning that is systematic, transparent and measurable

Who will benefit

Directors and senior managers with responsibility for marketing, sales or business development and for budgeting for these activities

What you can gain

· Understanding of key budgetary and planning issues and processes
· Training in ‘dynamic’ sales process and marketing modeling
· Interactive workshop to develop your own first-stage plan

Programme Outline

· Key issues for successful budgeting
· Pricing strategies
· Defining your sales process model
· Sales and marketing alignment
· Setting sales targets and performance ratios
· IT and other resources issues and integration
· Finalising your budget, estimating ROI
· Roll-out to ensure organisational ‘buy-in’
· Measure, review, update

Speaker

Patrick Rea, Chartered Marketer, has over 20 years experience in training, planning and implementing marketing strategies for a range of organisations - from start-ups to major multinationals as well as public sector bodies. He is the developer of Sales Process Engineering ©, to model, align and measure sales and marketing processes, systems and resources to optimise ROI. He is marketing consultant to the current CBI Entrepreneur of the Year. Consultancy clients have included Barclays Bank, the Police, Global Knowledge, Bird & Bird and the Police. A director of Rea-TMA marketing consultancy, Patrick Rea is a conference speaker and member of the City of London Marketors’ Guild.